Over the years, the tradition of ad agencies sending creative holiday cards to employees, associates, and loved ones adapted significantly for modern technology.
Now "holiday card" is a casual term that can refer to an online video, an app, a game, a GIF, or anything else creatives can think up.
This year, we highlighted 10 of our favorites.
There's an elaborate website meant for David Bowie, an egg nog variation of a beer pong game benefiting a dog shelter, and a site that lets users write a holiday message in the stars.
Ignited: Seasons Greetings, From Guy Holiday
For this year's holiday card, Ignited created a character who shares five tips for creating the perfect holiday card. Hint: one ideal card looks something like a sloth covered in multicultural symbols covering all the year-end holidays.
The agency will donate five cents to the American Red Cross for every view, up to $2,500. It's worth watching:
space150: #GIVE or #RECEIVE
Last Monday, space150 shared the above image via social media and a bus stop ad. They asked people if they would rather have $10 given in their name "to fight cyber bullying" or have $10 mailed to them. All it took was a tweet to them with either #GIVE or #RECEIVE.
By the end of Monday afternoon, they reached their limit of 150 tweets — 139 had donations made in their name to Pacer's National Bullying Prevention Center, and just 11 got 10 bucks. The Grinches also got a nice piece of coal.
VIA Agency: "Get It To Bowie"
All the VIA Agency wants for Christmas is David Bowie. They turned their weird obsession with the singer into a fun project using the Twitter trending topic #GetItToBowie as an attempt to get him to cover one of the VIA House Band's songs. They're offering a free six-song album of original holiday tunes, and they're clearly having a great time.
Their "card" was a link to getittobowie.com, which features some pretty great (and pretty awful) Bowie impressions.
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