Neetzan Zimmerman, the traffic machine responsible for the bulk of Gawker's visits is leaving the site.
Gawker's editor-in-chief John Cook tweeted Zimmerman is going to a startup. Capital New York confirmed Zimmerman is leaving, though Zimmerman isn't saying where he's going.
More to come. In the meanwhile, here's a look at his traffic relative to the rest of the Gawker staff.