Good morning, AdLand. Here's what you need to know today:
Save The Children UKmade a devastating public service announcement from the ad agency Don't Panic that shows a little girl's happy childhood of birthday parties and loving parents slowly morph into a nightmare filled with gas masks and late-night airstrikes. The commercial successfully conveys the idea that Save the Children's efforts in Syria should be important even to people whose lives have not been overturned by war.
McDonald's is receiving mixed reviews of a commercial that encourages people to visit 365Black.com, a website it created to celebrate black history year-round.
Arnold VP/group planning director/digital director Matthew Baker is leaving the agency for a new job at Anomaly.
Time Magazineintroduced redesigns of its web and mobile sites Wednesday evening. The new site will include large mobile advertising units that unfurl as readers scroll through stories.
Newsweekwill relaunch in print Friday with a cover story about Satoshi Nakamoto, the man who is said to have invented Bitcoin.
Yahoo acquired Vizify, a startup that helps people create visualizations of social media data.
LinkedIn is expanding its Sponsored InMail advertising product, available on desktop since 2009, to mobile devices. The product allows marketers to send targeted messages to users once every 60 days.
The music advertising startup F# made an app for people headed to Austin this weekend that creates playlists made up of music acts performing at South By Southwest this year.
Previously on Business Insider Advertising:
- Social Media Demographics: The Surprising Identity Of Each Major Social Network
- Oscar Mayer Has Created A Device To Turn Your iPhone Into A Bacon-Scented Alarm Clock
- This Bizarre Photoshoot Imagines What It Would Look Like If Men Could Breastfeed
- 22 Ads From The Glory Days Of RadioShack
- The First TV Ad For Marijuana Is Totally Bizarre
- How Machine Learning Drives Better Ad Performance