Not many gadgets try to compete with Apple at the high-end these days.
Despite Apple's famous dominance of expensive gadgets, that's exactly the impression I got from my first day with the Dell XPS 13 laptop.
As an Ultrabook, the XPS is clearly meant to compete against Apple's MacBook Air.
But instead of making a cheap, slim-and-light "me-too" gadget, Dell packed a touchscreen with 1080p resolution into a body that looks and feels premium.
That quality comes at a surprising cost: Dell's laptop actually costs $1,299, $100 more than a MacBook Air with roughly the same processor and memory.
Here's the box Dell's laptop came in — not exactly the sexiest package in the world.
![](http://static4.businessinsider.com/image/5347247069bedd77398b4568-400-300/heres-the-box-dells-laptop-came-in--not-exactly-the-sexiest-package-in-the-world.jpg)
Thankfully, that package contained a smaller box with a design that better reflects the price of the device within.
![](http://static2.businessinsider.com/image/534724706bb3f784728b456b-400-300/thankfully-that-package-contained-a-smaller-box-with-a-design-that-better-reflects-the-price-of-the-device-within.jpg)
It opens like a chest, only to reveal the XPS safely tucked away in padding.
![](http://static3.businessinsider.com/image/534724706da811c0038b456c-400-300/it-opens-like-a-chest-only-to-reveal-the-xps-safely-tucked-away-in-padding.jpg)
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