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Milton Pedraza on luxury marketing to affluent millennials

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The situation is that baby boomers are moving off the stage as the leaders in luxury consumption, as Gen X and Gen Y are moving into their luxury consumption years. While we are able to measure what Gen X and Gen Y are doing now, they are often unpredictable and there will be surprises in the future. – Milton Pedraza, CEO of the Luxury Institute, New York. Via Luxury Daily.

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